How to Write an SEO-Enhanced LinkedIn Profile

​Did you know that LinkedIn has officially handed 500 million end users? Which is a whole lot of people today in a single place. So how do you get recruiters who are on the lookout to use an individual with your encounter and talent set to take a look at your LinkedIn profile? The respond to is by means of lookup engine optimization (Web optimization) approaches.

LinkedIn’s research features is very similar to Google’s in that it employs position measurements, with Seo staying one particular of the most essential. Website positioning is normally defined as a established of tactics intended to increase the positioning of webpages in natural look for final results, so the better the Search engine marketing, the extra likely your profile is to be found.

The crucial is understanding that you make your personal distinctive webpage with every single social media profile you build. Although LinkedIn is hosting your webpage on their website, you have accessibility to update and highlight it. The very same is accurate of Fb, Instagram, Pinterest, TikTok, Twitter, YouTube and other folks. Wherever you have a profile you can manipulate, that is your webpage.

Recruiters who stop by LinkedIn to come across candidates generally use the site’s look for function, wherever they input keyword phrases to discover persons who have a precise organization, occupation, product or service, team, occasion, college or university and a lot more within their profile. Of course, there are some items out of your command, this kind of as area and relationship stage, that impact wherever your profile exhibits up in the research effects. But we can at minimum purpose for your listing to look on the very first page of success.

When creating your LinkedIn profile, you want to think about what recruiters are hunting for. Do they find an “professional HR supervisor”? Or possibly a “payment skilled”? Or could it be a “human assets generalist”? Though you never know for sure, you can make an educated guess. Get started by wanting at career postings you’re intrigued in, simply because they’re crammed with keywords you may want to incorporate to your profile.

Below is a snippet of a sample listing. See if you can identify which keywords somebody hunting on LinkedIn could use:

The HR Enterprise Associate (HRBP) placement is accountable for aligning organization objectives with staff members and administration in designated business enterprise units. The situation formulates partnerships across the HR functionality to provide value-included support to management and workers that demonstrates the company objectives of the group. The HRBP maintains an effective stage of business enterprise literacy about the business unit’s money placement, its midrange options, its tradition and its level of competition.

These are the keywords and phrases I picked out from this career description:

  • HR Business enterprise Partner.
  • HRBP.
  • HR Lover.

One particular to two of all those Web optimization-prosperous key phrases could be incorporated in your headline and about portion. There are other vital phrases all through the description that would be superb to involve in your encounter segment, such as:

  • Aligning organization aims.
  • Employees.
  • Management.
  • Worth-added service.
  • Small business literacy.

And this was just from the initially paragraph of the work description!

As soon as you happen to be prepared to commence incorporating sections to your LinkedIn profile, listed here are five that are the most vital to sprinkle Search engine optimization in.


This is the No. 1 spot in which you should really plant Search engine optimisation-prosperous keywords. The headline is your present-day situation with a several keywords detailed just after it. For example, if we’re continuing to work with the case in point over, let’s faux you happen to be an HR business husband or wife. Here is what your headline could search like:

Human Sources Enterprise Partner (HRBP) – Business enterprise Aim Alignment – Staff Transformation – HR Guidance

You have 220 people for this part, so truly feel absolutely free to go wild! You can also use enjoyment people in in between search phrases to spice up your profile and assist you stand out. No anxieties about applicant monitoring programs!


If you could go wild with 220 characters, you can go even wilder in this portion with 2,600 figures obtainable to you. The about segment is much more enjoyment mainly because you can be a lot more particular, but you continue to want to include things like keyword phrases and phrases throughout. This is a great spot to involve some of the best achievements in your profession historical past that are appropriate to where by you happen to be hoping to head upcoming.

There are lots of methods accessible presenting diverse techniques on how to compose your about portion. Below is an post from LinkedIn providing 14 distinctive illustrations.


The activity segment refers to wherever you build or share posts. There are three techniques you can use Website positioning to optimize your action:

  1. Create your very own content. If you have a web site and love crafting about all factors HR, then create partaking material to be shared by using your LinkedIn and other social media profiles. Or you can leverage other web pages, this sort of as Twitter, and include things like that in your LinkedIn content.
  2. Share others’ content material. Make a program to share two to a few content articles or posts a day from other people today, due to the fact you get Seo gains from their content, far too. Purpose for content relating to your position and future vocation. This is the best way to get Search engine marketing in your activity feed.
  3. Make very simple posts. If you have a every day imagined about being an HR skilled, publish a speedy post about it. The concept is to curate your page to be all factors human assets. 


This portion is the easiest, assuming you’ve by now composed a search term-prosperous resume. The working experience area is going to be your vocation record with the bullet details taken directly from your resume. For more details on how to write search phrase-loaded, accomplishment-dependent bullet points, reference this SHRM On the net report that gives a breakdown of the problem, action and consequence (Auto) strategy.


You can have up to 50 capabilities detailed in this part, and there is no hurt or penalty if you consist of that a lot of. What’s most essential are your leading three.

For our sample HRBP professional, I would suggest that the leading 3 characteristics be:

  • Human Means Business enterprise Husband or wife practical experience.
  • Personnel administration.
  • Organization alignment.

The abilities part can also display endorsements. It is really a superior strategy to access out to your network connections who can validate your talent set, especially these expertise in your best 3.

It will take time and motivation to make a absolutely Search engine optimization-optimized LinkedIn profile, but in the end, it can be truly worth it. Test a couple of of these alterations right now and see what happens when you get your LinkedIn research outcomes e-mail up coming 7 days.

Mary Southern is the founder of Resume Assassin in Austin, Texas. She presents additional than 12 years of practical experience in resume writing, human sources, and career and academic advising. She has assisted hundreds of professionals throughout a wide variety of industries split into a vast vary of leading organizations. Study more at and link with Mary at